Document Details

Document Type : Article In Journal 
Document Title :
Children's Influence in the Jordanian Family on Decisions to Purchase Low- PricedProducts
أثر الأطفال في الأسرة الأردنية على قرارات شراء السلع المنخفضة الثمن
 
Subject : Business Administration 
Document Language : Arabic 
Abstract : The objective of this study is to explore the impact of Jordanian children on some of the family purchasing decision. The study sample consisted of 306 mothers. It has been selected from the various Jordanian cities and towns, according to certain conditions set for this study. The study showed the following results: First, children of married mothers have attempted more frequently to influence some of the family purchasing decision than those of divorced mothers. Second, married mothers seem to yield more to their children's attempts or requests to influence some of the family purchasing decisions than divorced Mothers. Third, The older children (13-16 years old) of divorced Mothers have attempted more frequently to influence some of that family purchasing decisions than those of married mothers. Finally, married mothers Seem to yield more to their older children's (13-16 year old) attempts or requests to influence some of the family purchasing decisions than divorced mothers. 
ISSN : 1319-0997 
Journal Name : Economics and Administration Journal 
Volume : 5 
Issue Number : 1 
Publishing Year : 1412 AH
1992 AD 
Article Type : Article 
Added Date : Sunday, October 11, 2009 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
محمد عبيداتMOHAMMAD OBEIDATResearcher  

Files

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 21665.pdf pdf 

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